WOMEN IN PINK 2
Event Objective
Women in Pink’ enters its second year, and it will continue to spread its vibrant message. But this time, it aims to impact the lives of more women.
Challenge
Last year, “Women in Pink” brought hope, and its goal was to encourage women to continue their journey and not settle for less. Therefore, the challenge lies in continuing the success of last year and targeting different categories of women from different stages.
Solution
Creating four new messages (Believe, Empower, Discover, and Hope for) will allow us to reach different categories of women.
Storyline
Last year, “Women in Pink” brought hope, and its goal was to encourage women to continue their journey and not settle for less. As “Women in Pink” enters its second year, we will continue to spread its vibrant message. But, this time, it aims to impact the lives of more women as we tell women who are afraid to take the first step of early detection that there are more chapters in their lives to DISCOVER. Also, women with breast cancer who lose their way and despair in the middle of the journey that they must BELIEVE that they can continue the journey, and also for women who reached the end of the way and were cured, and then were infected again, there are more chapters of EMPOWERING their lives again. So we say it again: do not stop here, and do not accept anything less. Choose to DISCOVER, EMPOWER, BELIEVE, and HOPE. Simply choose to live and turn your life pink. Women in pink. There is more,
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