XR-ent Adventurers
Campaign Objective
Generating an idea to engage the internal team in the diabetes area while switching from the Janumet brand to the Janumet XR brand.
Challenge
Creating an interactive and engaging activity for the team through which we can leave a single-minded message of Switching in people’s minds.
Storyline
Adventurers go through many obstacles during their journeys, but MSD adventurers are a unique type, as they reach new horizons to help their patients. Their journey from Janumet to Janumet XR is a true example of how they are excellent adventurers. They are XR-ent Adventurers.
Main Visuals
