LUNGITINB CONCEPT
Concept Objective
Launching Lungitinb and Eupitrexed as affordable lung cancer medicines in Egypt.
Challenge
We need to visualize the main key messages to retain our objectives, as per the brief, to be used in our detail aid. The key messages are as follows:
- Guarantee Quality of life.
- Use in four indications.
- Available at an affordable price.
Solution
Creating a creative concept to retain Hikma.
Storyline
Providing affordable treatment for lung cancer patients is not an option. That's what LUNGITINB and EUPITREXED formulas offer. Because it is available in abundance and at an affordable price, it will be easier for lung cancer patients to live healthier lives.
Sketch
Main Visual
