WOMEN IN PINK
Event Objective
Encouraging women in the UAE to take the step of early breast cancer detection.
Challenge
Women from different stages suffering and losing hope. They think it's the end of their story. They put a Full Stop.
Solution
Telling the women this is not the end yet when they can have more. It's never too late to continue their story and replace the Full Stop with adding a Comma. There are still more moments and chances for a better quality of life.
Storyline
Women from different stages suffering and losing hope. They think it's the end of their story. They put a Full Stop, But this is not the end yet when they can have more. It's never too late to continue their story and replace the Full Stop with adding a Comma. There are still more moments and chances for a better quality of life. There is more to explore. There is more to feel. There is more to tell. So don’t stop here and don’t settle for less. Choose to live and turn your life to Pink, because you are WOMEN IN PINK.
Main Visual
