Concept Objective

is to position Cosentyx as the first choice in treating Ankylosing Spondylitis


Ankylosing Spondylitis is a disease causing many to suffer silently in their daily lives. Sometimes, the challenges can hold us back from living the life we deserve. But with deep research, Cosentyx decided to step in, giving hope, comfort, and strength each step of the way, and on top of all, freedom. Freedom is like the freedom of the young boys and maidens of Punto Guanacaste dances as they perform full of happiness and freedom. So, let's enjoy the freedom of movement.

Approved Visual

Unapproved Visual


Client: Novartis, Costarica

Agency: Idea, Costarica

Senior Creative Storyteller​​​​​​​: Aly Mobarak

Senior Graphic Designer: Mahmoud Hashim


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